Merge Tag for Abandoned Checkout URL in Campaigns

We were on a call today with a merchant (Shopify Store: HER+) and an interesting use case came up around targeted discount campaigns for previously abandoned carts. The merchant wants to send a campaign to customers who abandoned their cart in the last 7/14/21 days and did not purchase, offering them an additional discount.

The key request was:
Can TxtCart merge in the customer’s unique checkout URL instead of linking them to a PDP page?

I mapped out how this would look in our campaign editor (screenshot attached), and the idea is pretty straightforward:

• Introduce a merge tag (e.g., {CheckoutURL}) that automatically pulls in the user’s abandoned checkout link.

• When used inside a one-off or segment-based campaign, it would allow shoppers to resume exactly where they left off → apply the new incentive → complete the order immediately.

• This would make campaigns significantly more effective for recovering older abandoned carts, especially when paired with a time-sensitive discount.
  
  

  

Adding this merge tag would open up a high-ROI use case for Shopify merchants and give us more flexibility in post-abandonment targeting.